Samsung vs Apple | Mysite

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Aura Barba

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Role

UX/UI designer.

Tools

Excel and Illustrator.

Goals

Analyze and compare the product-specific content for each website

Content Inventory

Comparison

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The majority of the content is about support on both websites

Distribution of Web Content over the Customer Journey

Both brands have the more number of links in the ¨Use¨ step

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The Link “Learn More” is Not Descriptive

They constanly use the phrase “Learn More” which does not provide any information

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The phrase ‘Learn More’ is increasingly used as a crutch for link labels. But the text has poor information scent and is bad for accessibility. With a little effort, transform this ﬁller copy into descriptive labels that help users conﬁdently predict what the next page will be.

The Content is Well Organized

For a new user is easy to ﬁnd the information since:

It easy to ﬁnd

It readible

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The phrase ‘Learn More’ is increasingly used as a crutch for link labels. But the text has poor information scent and is bad for accessibility. With a little effort, transform this ﬁller copy into descriptive labels that help users conﬁdently predict what the next page will be.

Learn More Link is Inconsistent

Throughtout the entire page the link remain the same, except at the last part where has an icon

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¨Remember the double-D rule: differences are difﬁcult. When users have expectations for how something will behave or where they can access it, deviations from those expectations cause confusion, frustration, and increased cognitive load as people attempt to puzzle out the problem. Human minds crave consistency

Proper Categorization of the Product

It is easty to ﬁnd all the products based on what the user is looking for

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