Aura Barba
Non-profit organization for empowering lower income women
Role
UX/UI designer.
Tools
Sketch, Invision, Illustrator, Photoshop, InDesign.
Goals
1. Inspirational.
2. Simple
3. Easy to understand and use
Background
Inspired by Amelia Earhart, all the mission and company branding was created including a mobile version.
Pink Wings will be a non-profit organization, inspired by Amelia Earhart, which its main goal is to empower low income women by helping them to build their confident and professional skills. This organization will provide professional companion and support, multiple workshop, orientations and activities.
Initial Concepts
The initial concepts were inspired by ping in a wings shape that the aviators wear.
Logo
Inspired by Amelia Earhart. The first women to become an aviator
Color
It is a strong color to grab attention easily
Branding
Poster
Poster Brief
With this poster we want to create curiosity to our target audience and at the same time we want them to enroll in our first cohort. Our Message is to build up their skill and getting all the knowledge that they need.
Target Audience
Primary Target Audience
-
Low Income Women
-
Between 21 - 50 years old
Secondary Target Audience
-
College and High School women students
-
Between 14-24 years old
Tonality Voice
Soft Inspiring
Adjectives
-
Independent
-
Engaging
-
Fun
Audience Thoughts
They want to move forward They want to get the knowledge they need
Poster Brief
App Prototype
